Saturday, February 29, 2020

Budget Allocation For Internal Communication Marketing Essay

Budget Allocation For Internal Communication Marketing Essay 1. Introduction Jack Cohen founded Tesco in 1919 when he began to sell surplus groceries form a stall in the East End of London. The Tesco brand first appeared in 1924. The name came about after Jack Cohen bought a shipment of tea from T.E. Stockwell. He made new labels using the first three letters of the supplier’s names (TES), and the first two letters of his surname (CO), forming the word TESCO. The first Tesco store was opened in 1992 in Burnt Oak, Edgware, Middlesex. Tesco was floated on the London Stock Exchange in 1947 as Tesco Stores (Holdings) Limited. The first self service store opened in St Albans in 1951 and the first supermarket in Maldon in 1956. Tesco is Britain’s leading retailer. It is one of the top three retailers in the world, operating over 3,700 stores globally and employing over 440,000 people. Tesco operates in 13 countries outside the UK- Republic of Ireland, Hungary, Czech Republic, and Slovakia etc. It has its headquarter in Chesnutt, It ha s many types of stores and include Tesco Extra (24 hour), Tesco Metro (located in +town centres) and Tesco Express (attached to garages). It sells many things including food and non food items. These item include food, drinks, toiletry, CDs, DVD, books, medicine, clothes, organic food. The type of ownership that my company has is public limited company. This means it is a large company with many employees. It has shares on the stock exchange and anyone over 18 can invest in a share. Currently it is estimated that 88%of all UK food is sold through a small handful of supermarkets with Tesco being the market leaders. This equals to market sales of over  £62bn per annum clearly highlighting the buying power the supermarkets have over the supply chain. The mail players are Tesco, Sainsbury, ASDA and Morrison who compete on price and quality. Tesco has recognized that their customers are motivated primarily on price and have positioned them self’s in the market as a value added s upermarket. 3. Budget: A budget is generally a list of all planned expenses and revenues. It is a plan for saving and spending. A budget is an important concept in microelectronics, which uses a budget line to illustrate the trade-offs between two or more goods. In other word budget is an organizational plan stated in monetary terms. The purpose of budget is to provide a forecast of revenues and expenditures and enable actual financial operation of the business to be measured against the forecast. So for this communication plan we have allocated a budget according to the category and nature of the communication. The budget allocation shows that more amount of money will be spend on advertising in TV/ Radio, Newspaper, Outdoor add. It is clearly sheen form the table that more amount of money will be spend on external communication than in internal communication with the help of which the company will communicate with its costumer more time to lunch its product and gives information a nd different offer to its costumer. 4. Target Market

Wednesday, February 12, 2020

Sustainability in Food production and fair trade Essay

Sustainability in Food production and fair trade - Essay Example It also increases inequality in the distribution of wealth and income. Secondly, at the community level, discontinuing the food supply and food production expansion has varied effects such as loss of productive employment to the local communities in the agro ecological zones. Thirdly, national level suffers. The nutritional status of citizens may be affected, cut foreign exchange earnings from agriculture, divert country’s resources to import food and may frustrate a nation and prevent her from exploiting comparative advantage. In addition, it brings about uncertainty as the levels of agricultural investment decreases. According to Chadwick and Marsh (61), despite the increase in food production per person in the world, most countries especially those in the sub – Saharan Africa have in the recent decades faced the challenges brought about by production fall in foodstuff. The world food problem has been attributed to the changes of production, income, growth, demand and trade. Fair Trade Issues According to Zaccai (15), fair trade refers to partnership between traders and the producers wrapped under equality and fairness. In most cases, traders are based in the developed countries while the producers are in the underdeveloped or even developing countries.

Saturday, February 1, 2020

TWO page summary and critique Article Example | Topics and Well Written Essays - 500 words

TWO page summary and critique - Article Example pproach, consisting of beginnings in which the contract is negotiated between the counselor and client, middles in which the counselor explores the story of the client, and endings in which the discussion is concluded. Finally, the counselor works out ways based on the information he/she has received to help the client. In the beginnings stage, it is important that the counselor lends a sense of empowerment to the client so that the client feels confidant and his/her tendency to narrate life episodes is optimized. In the middles stage, the counselor’s focus should be to develop a rapport with the client so that the client reveals about his/her life more. In the ending stage, the counselor should clarify any doubts with respect to understanding or recording of information with the client. Savickas’s approach creates multiple approaches for assisting people with career transitions. I find Savickas’s systematic approach to counseling quite appealing because it provides a concise yet holistic understanding of the process of counseling. It makes it easier to memorize the process and the activities it entails by categorizing it into three stages (National Guidance Research Forum, 2012). The focus of the article is the key points a counselor must pay attention toward in each stage so that the counseling session is the most productive and the client is able to benefit from the counselor’s approach. It is correct that peoples career choices are determined, to a large extent by their life experiences and social connections. Media is a very powerful projector of the norms and values, trends and traditions of a culture. In my professional career counseling, I will Savickas’s systematic approach by trying to develop a comfort level and rapport with my client. I will give the client a gift in our first meeting suited to the client’s age and gender so that the client feels good about me. I shall also provide the client with a list of questions and ask him/her if